Batch
Client
Batch
Client
Batch
Client
Batch
Timeline
2024 - ONGOING
Timeline
2024 - ONGOING
Timeline
2024 - ONGOING
Background
BATCH is a Wisconsin born wellness brand built around hemp derived products that make it easier for adults to feel calmer, more balanced, and more like themselves, without the intimidation or confusion people often associate with cannabis. The company was founded by three childhood friends who grew up in Milwaukee, combining backgrounds in chemical engineering and business with a shared desire to build something that genuinely improves people’s day to day lives.
Today, BATCH offers a range of hemp-derived THC and CBD products, including gummies and micro mints, designed to fit seamlessly into real routines, evenings at home, winding down after work, social moments, or simply taking the edge off, serving wellness minded adults who value simplicity, trust, and a premium experience over hype or “stoner” culture.
Background
BATCH is a Wisconsin born wellness brand built around hemp derived products that make it easier for adults to feel calmer, more balanced, and more like themselves, without the intimidation or confusion people often associate with cannabis. The company was founded by three childhood friends who grew up in Milwaukee, combining backgrounds in chemical engineering and business with a shared desire to build something that genuinely improves people’s day to day lives.
Today, BATCH offers a range of hemp-derived THC and CBD products, including gummies and micro mints, designed to fit seamlessly into real routines, evenings at home, winding down after work, social moments, or simply taking the edge off, serving wellness minded adults who value simplicity, trust, and a premium experience over hype or “stoner” culture.
+0
+0
%
revenue growth in the first year of partnership.
+0
+0
%
revenue growth in the first year of partnership.
+0
+0
%
revenue growth in the first year of partnership.
+0
+0
%
increase in Meta ad spend while improving ROAS by 70%.
+0
+0
%
increase in Meta ad spend while improving ROAS by 70%.
+0
+0
%
increase in Meta ad spend while improving ROAS by 70%.
+0
+0
%
additional revenue growth in year two, proving compounding scale.
+0
+0
%
additional revenue growth in year two, proving compounding scale.
+0
+0
%
additional revenue growth in year two, proving compounding scale.
Challenges and Objectives
As with many DTC brands, the main challenge was making new customer acquisition work profitably at scale. BATCH already had a strong foundation: clear product market fit, strong lifetime value, and three industry experienced founders who were aligned, decisive, and willing to move fast. After auditing the account, we pinpointed two main constraints holding Meta back: the absence of a clean, scalable media buying system, and a creative approach that wasn’t fully leveraging the brand’s strongest lever.
The objective was simple: transform Meta into the engine driving sustained growth.
Strategy
BATCH had a story worth telling, but the people behind it were missing from paid media. Ads leaned heavily on UGC creators and static images, while the founders, and the mission that built the brand, were largely invisible, which diluted trust and differentiation. At the same time, the creative did not reflect the audience that was actually responding and converting. Many ads centered on younger creators, but the highest intent segment skewed more mature and was actively looking for practical wellness solutions.
The strategic shift was to rebuild the creative ecosystem around founder-led storytelling and tighter audience alignment. Instead of generic creator ads, we worked closely with the BATCH team to turn the founders into the face of the brand, not as spokespersons reading scripts, but as real operators explaining the why, the standards, and the outcomes customers care about. This made the ads feel grounded, credible, and specific, which increased trust in a category where skepticism is common.
To keep performance scalable, we treated creative as a structured testing program. Each concept was built as a variable system, one core idea with multiple hook angles, openings, and narrative paths, so we could learn faster and avoid relying on one off winners. We prioritized formats that allowed the founders’ voice to carry, short direct explanations, personal moments, and product in routine storytelling, then paired them with supporting UGC to maintain variety without drifting away from the brand’s most persuasive asset.
BATCH had a story worth telling, but the people behind it were missing from paid media. Ads leaned heavily on UGC creators and static images, while the founders, and the mission that built the brand, were largely invisible, which diluted trust and differentiation. At the same time, the creative did not reflect the audience that was actually responding and converting. Many ads centered on younger creators, but the highest intent segment skewed more mature and was actively looking for practical wellness solutions.
The strategic shift was to rebuild the creative ecosystem around founder-led storytelling and tighter audience alignment. Instead of generic creator ads, we worked closely with the BATCH team to turn the founders into the face of the brand, not as spokespersons reading scripts, but as real operators explaining the why, the standards, and the outcomes customers care about. This made the ads feel grounded, credible, and specific, which increased trust in a category where skepticism is common.
To keep performance scalable, we treated creative as a structured testing program. Each concept was built as a variable system, one core idea with multiple hook angles, openings, and narrative paths, so we could learn faster and avoid relying on one off winners. We prioritized formats that allowed the founders’ voice to carry, short direct explanations, personal moments, and product in routine storytelling, then paired them with supporting UGC to maintain variety without drifting away from the brand’s most persuasive asset.
Impact
From industry player to industry leader
Over the last two years, BATCH scaled from an industry player to a clear category leader. Revenue grew by roughly 6x within our first year together, then increased by an additional ~2x with our second year, showing compounding growth rather than a one time spike.
Meta became the main growth lever behind this trajectory. Ad spend increased by approximately ~15x within our first year together, while ROAS improved by around ~70%. In the following year, spend scaled a further ~55%, while maintaining profitability, proving the system held at higher budgets.
From industry player to industry leader
Over the last two years, BATCH scaled from an industry player to a clear category leader. Revenue grew by roughly 6x within our first year together, then increased by an additional ~2x with our second year, showing compounding growth rather than a one time spike.
Meta became the main growth lever behind this trajectory. Ad spend increased by approximately ~15x within our first year together, while ROAS improved by around ~70%. In the following year, spend scaled a further ~55%, while maintaining profitability, proving the system held at higher budgets.
Batch
Video Ad
/
2025
Batch
Video Ad
/
2025
Batch
Video Ad
/
2025
Batch
Video Ad
/
2025
Frequently Asked Questions
Why are you different from the other agencies?
We’re not chasing infinite growth. We want to stay boutique and work with a small number of very ambitious brands. The number we’re most proud of is 27%. That’s our churn rate. Since 2023, we’ve kept working with nearly 3 out of 4 clients. If we click, odds are we’ll be on a Slack thread together for a while.
What does working together look like?
Do you work with all types of brands?
What platforms do you manage?
Do you have a minimum testing period?
Frequently Asked Questions
Why are you different from the other agencies?
We’re not chasing infinite growth. We want to stay boutique and work with a small number of very ambitious brands. The number we’re most proud of is 27%. That’s our churn rate. Since 2023, we’ve kept working with nearly 3 out of 4 clients. If we click, odds are we’ll be on a Slack thread together for a while.
What does working together look like?
Do you work with all types of brands?
What platforms do you manage?
Do you have a minimum testing period?
Frequently Asked Questions
Why are you different from the other agencies?
We’re not chasing infinite growth. We want to stay boutique and work with a small number of very ambitious brands. The number we’re most proud of is 27%. That’s our churn rate. Since 2023, we’ve kept working with nearly 3 out of 4 clients. If we click, odds are we’ll be on a Slack thread together for a while.
What does working together look like?
Do you work with all types of brands?
What platforms do you manage?
Do you have a minimum testing period?